It is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium. Rather than an absolute cost, CPM estimates the cost per 1000 views of the ad. The lower the CPM, the better the value for the advertiser.
CPM is a very useful way of comparing advertising rates where the reach and viewership of channels is not the same. In determining CPM, viewership is the most important matter and drives the final CPM.
You can work out CPM based on spot price or total cost of the campaign.
CPM comparison based on variation in market share and price
Channel X initially appears more expensive due to the higher spot rate, but by taking into account the viewership, the cost per thousand is substantially less.
CPM comparison based on variation in market share
Channel X and Y offer the same spot price, but with higher viewership, Channel X is substantially cheaper than Channel Y on a CPM basis.
| FARSI1 is available on the following satellites : | |
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| Eutelsat W3A (7 Degrees East) | Satellite: |
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11221 |
Frequency: |
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Horizontal |
Polarization : |
| 27500 | Symbol Rate: |
| ¾ | Fec: : |
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The above mentioned frequency is our new permanent frequency.All other frequencies will be discontinued by 10th June 2011. |
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E-Vision- All E-Vision customers can now enjoy FARSI1 again on channel 854. Du- Du customers can enjoy watching FARSI1 on channel 791. |
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